November will see the launch of what is easily the biggest video game release of all time, and maybe the biggest entertainment release full stop, when “Grand Theft Auto VI” hits shelves.
Or hits the PlayStations of those of us who pre-ordered it (*raises hand*).
The game takes place largely in “Vice City,” a fictionalized version of Miami, and it looks like the are getting in on the promotion.
The team announced on Friday that they will debut their new “Vice City” jerseys on November 18 against the Milwaukee Bucks (which is a notable matchup ), the night before GTA VI’s big November 19 release.
According to the team’s website, the Heat’s new duds will be “new, completely reimagined” getups for the occasion.
The video also shows the roof of the Kaseya Center, which has a big “Welcome to Vice City” sign with the game’s Roman numeral “VI” logo next to it.
That night, the team will use a special “Vice City” court, and, as is the case for any good promotional endeavor, there’s plenty of merch to be had.
As far as I can remember, there has never been a sports/video game tie-in like this, at least for a non-sports game.
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This isn’t going to just be a video game release. It’s going to transcend a whole bunch of different pop-cultural avenues, and here’s one of them.
Good luck escaping the “Grand Theft Auto VI” barrage that we’re going to face for the next couple of months.
Personally, I’m all about it. Like a lot of folks, I’ve been waiting for this thing to come out for well over a decade. It’s going to be wild to finally dig into it.
Now, if they could just get to work on a sequel to “LA Noire,” that would be greatly appreciated.
